HiHey, there.

I'm Matteo Barbero, a Designer currently working in the beautiful city of Milano. I work at McKinsey & Company, where I craft digital strategies for top-tier clients.

About Me

I've 10 years experience in designing and building digital experiences for clients in various industries, such as Media, Sports, Banking, Insurance, Energy, Healthcare, and Travel.

I use design methods to define Business strategies, rethink Customer Experiences from the ground up and deliver world-class products and services, changing companies with human-centred innovation.

I'm currently a Design Director at Mckinsey & Co. working to launch new business ventures, design omnichannel experiences and leading agile teams from concept through launch. In a past life, I was Design Lead at Deltatre working across OTT platforms, AR/VR and web+app design for sports and media.


please note that the work since 2018 in banking, energy, insurance and healthcare with McKinsey & Co. is confidential and doesn’t appear here.


Redefining the Customer Experience for the iconic US broadcaster OTT platform - including website, mobile and TV apps - with a focus on user acquisition and seamless live video consumption.

deltatre - 2017


Designing the new multichannel experience for the club owned OTT platform - the first of its kind for an italian soccer club - starting from Fans’ needs and the Club bold new digital strategy.

deltatre - 2017

Olympic Channel

Working with the official broadcaster of the International Olympic Commitee to design and launch a new omnichannel digital experience, boosting younger fans engagement through original content production.

deltatre - 2017

russia 2018 website homepage

FIFA World Cup

Setting the Experience foundation and a new bold visual language for the official FIFA World Cup Russia 2018 website and mobile apps, pushing on editorial curation and new "snackable" content formats.

deltatre - 2017

Diva OTT Player

Designing the new version of deltatre's flasgship OTT video player - powering events such as the 2018 Winter Olympics - with innovative features such as multi-angle views, 360° viewing and real-time data overlays.

deltatre - 2016-17

UEFA Euro 2016

Leading the cross-functional Strategy & Design team responsible for all UEFA Euro2016 digital touchpoints. The brand new apps and website saw a 55% increase in unique visits and won 2 Lovie Awards.

deltatre - 2015-16


Defining the American Football league official OTT platform streaming 24/7 content to European fans, with an innovative UX aimed at simplified content consumption — across web, native mobile apps and tv platforms.

deltatre - 2017

Sell Connect

Designing and launching the new version of the leading B2B Web App for travel agencies, allowing them to manage all things around the traveler experience.

amadeus - 2013-14

Looking for my full CV? Check out on Linkedin 👉