HiHey, there.
About Me
I've 10 years experience in designing and building digital experiences for clients in various industries, such as Media, Sports, Banking, Insurance, Energy, Healthcare, and Travel.
I use design methods to define Business strategies, rethink Customer Experiences from the ground up and deliver world-class products and services, changing companies with human-centred innovation.
I'm currently a Head of Product & CX Design in Fincantieri working to launch a new AI-driven digital platform for the maritime industry with a customer-centric approach. In a past life, I led digital transformations in McKinsey & Co., and led design at Deltatre working across OTT platforms, AR/VR and web+app design for sports and media.
Work
please note that the work in 2018-2025 in banking, energy, insurance and healthcare with McKinsey & Co. is confidential and doesn’t appear here.
FoxSoccer
Redefining the Customer Experience for the iconic US broadcaster OTT platform - including website, mobile and TV apps - with a focus on user acquisition and seamless live video consumption.
deltatre - 2017
Juventus
Designing the new multichannel experience for the club owned OTT platform - the first of its kind for an italian soccer club - starting from Fans’ needs and the Club bold new digital strategy.
deltatre - 2017
Olympic Channel
Working with the official broadcaster of the International Olympic Commitee to design and launch a new omnichannel digital experience, boosting younger fans engagement through original content production.
deltatre - 2017
FIFA World Cup
Setting the Experience foundation and a new bold visual language for the official FIFA World Cup Russia 2018 website and mobile apps, pushing on editorial curation and new "snackable" content formats.
deltatre - 2017
Diva OTT Player
Designing the new version of deltatre's flasgship OTT video player - powering events such as the 2018 Winter Olympics - with innovative features such as multi-angle views, 360° viewing and real-time data overlays.
deltatre - 2016-17
UEFA Euro 2016
Leading the cross-functional Strategy & Design team responsible for all UEFA Euro2016 digital touchpoints. The brand new apps and website saw a 55% increase in unique visits and won 2 Lovie Awards.
deltatre - 2015-16
NFL GAMEPASS
Defining the American Football league official OTT platform streaming 24/7 content to European fans, with an innovative UX aimed at simplified content consumption — across web, native mobile apps and tv platforms.
deltatre - 2017
Sell Connect
Designing and launching the new version of the leading B2B Web App for travel agencies, allowing them to manage all things around the traveler experience.
amadeus - 2013-14
Looking for my full CV? Check out on Linkedin 👉